If you are interested in learning how Netflix Inc evolved from a DVD rental company to a global online streaming giant, you might want to read this case study analysis based on the Harvard Business Review case 'Netflix Inc: Streaming Away from DVDs'. This case illustrates how Netflix faced a major strategic challenge in 2011, when it decided to split its DVD and streaming services into two separate businesses, resulting in a massive customer backlash and a stock price collapse. It also shows how Netflix recovered from this crisis and continued to grow and innovate in the online streaming market. In this article, we will summarize the main points of the case and provide some insights and recommendations for Netflix's future. You can also download the case in PDF format for free by clicking on the link below.
Netflix Inc: Streaming Away from DVDs - A Case Study Analysis